Cpl is looking for a Marketing Automation Specialist in Galway, Ireland. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Create scalable, automated demand generation and lead management capabilities across EMEA using Oracle Eloqua.
• Draft and document automated business rules in Eloqua and CRM (Salesforce.com).
• Conduct effective targeting and segmentation to support email campaigns.
• Maintain the growth, clean-up, and segmentation of the contact databases to maximize campaign performance.
• Understood broader ecosystem of platforms that make up the marketing technology stack (e.g. marketing automation, CMS, CRM) and integration challenges.
• Produce support in implementing marketing automation tools, including a detailed understanding of tools used and best practices employed.
• Design a knowledge base with the identification of best practices, business cases and ensure these are shared with internal stakeholders.
• Present the expertise and tactical support to groups or countries in designing and optimizing a related process, including nurture program development.
• Aid training related to automated demand generation and lead management.
• Help establishment of funnel measurement and tracking approaches, e.g. including lead capture, lead conversion, closed sales (and revenue), attribution back to marketing activities.
• Test and optimize email campaigns using A/B testing to optimize performance.
• Plan and support marketing automation campaign performance dashboard.

Job Requirements:

• Relevant master degree in marketing or related business discipline.
• Minimum 3 years experience in marketing automation campaign definition and deployment.
• Effective experience in digital promotion campaigns deployment and related platforms.
• Expert knowledge of project and programme management.
• Proficient experience in marketing automation platform (Oracle Eloqua a must) and CRM (Salesforce.com a must).
• Proven track record in digital analytics.
• Demonstrated understanding of information architecture, user experience and digital marketing.
• Ability to understand and work within a matrix organization.
• Ability to understand strategic positioning and put it into practice in the creative part of the job.
• Ability to plan, organize and execute a project independently and on schedule.
• Capability to establish and use networks to acquire information.

About Cpl:

Cpl is a global provider of recruitment, staffing and outsourcing services, with 36 offices worldwide. Its job is to find the best candidates for our clients and to find the best jobs for our candidates.