Rimini Street is looking for a Marketing Automation Specialist in Hyderabad, India. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Create best-practice marketing automation programs within the Marketo platform (emails, landing pages, forms, etc.).
• Analyze and leverage the marketing database for efficient and effective campaign targeting.
• Aid with designing lead generation programs, lead-nurturing programs, lead scoring, and automated communication programs.
• Develop marketing campaign workflows as changes to business requirements dictate.
• Supervise, analyze, and report on the performance of each and every campaign and communicate results to key stakeholders.
• Design and maintain a marketing dashboard of key performance indicators that are automatically updated to reflect current marketing activity.
• Report functional requirements into technical execution details to ensure solutions are delivered to meet the needs of the business.
• Help in the development of training documentation.
• Record and enforce marketing automation processes and procedures.
• Intern the marketing department on how to accomplish basic tasks within the marketing automation platform.
• Liaise and clarify enhancements to automation systems. Provides info and assistance for the launch of new application functionality.
• Support the creation of nurturing and scoring programs to support the marketing organization.
• Cooperate with the web team to drive deeper Marketo integration (RTP) into the website to improve lead quality and visibility to lead sources and activities.

Job Requirements:

• Bachelor’s degree in business, marketing, computer science, or other technology related field required.
• Minimum 3 years of Marketo experience, including experience building complex, lead nurturing workflows.
• Deep understanding of Marketo marketing automation (Marketo Certification desired), Salesforce CRM, and other marketing business systems.
• Effective experience in the design and quality assurance of lead scoring and multi-tiered programs.
• Outstanding knowledge of HTML programming.
• Demonstrated understanding of B2B marketing programs, lead management and revenue marketing philosophies.
• Solid knowledge of workflow processes and systems within a marketing and sales cycle.
• Great organizational skills, with attention to detail.
• Strong interpersonal, written and verbal communication skills.
• Sound data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions.
• Proficient project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors.
• Ability to handle multiple projects simultaneously, prioritizing work to meet competing deadlines.
• High ability to translate business requirements into technical specifications and to communicate technical info and ideas so others will understand.
• Ability to work and promote inclusiveness in small groups.

About Rimini Street:

Rimini Street, Inc. (Nasdaq: RMNI) is a global provider of enterprise software products and services, and the leading third-party support provider for Oracle and SAP software products.