IDP Education is looking for a Head Online Marketing in Gurgaon, India. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Adopt, localize and deliver IDP’s strategy for a modern marketing evolution, which drives the IDP global business strategy.
• Develop and agree comprehensive annual/quarterly/ monthly marketing calendars and budgets that successfully support the achievement of country student placement and IELTS goals within agreed timeframes and to expected quality standards.
• Successfully meet web traffic and lead generation targets.
• Outcomes/measures for activities are set and monitored for achievement.
• Liaise with the IDP global web support team to drive ongoing enhancements to our digital offering based on feedback from our students and clients.
• Run effective multi-channel online marketing campaigns within defined lead generation targets.
• Lead and manage all new web lead generation activities in a highly effective manner, which meet the required number of leads by source, enabling countries to maximize the resulting business/sales opportunities.
• Identify new opportunities for generating leads and make recommendations to expand marketing activities where appropriate in order to leverage such opportunities.
• Establish IDP as the leader in the webspace by ensuring high quality and relevant web content, SEO/SEM and other initiatives.
• Drive SEO growth in both organic traffic & inquiries for all IDP websites (across the region).
• Coordination with an in-house SEO team regarding on-site changes required.
• Ensure timely execution of SEO recommendations with the help of the development team.
• Define the virtual events calendar, plan and execute the events in time.
• Evaluate the success of marketing events from feedback received from both clients and students.
• Make effective use of analytics to evaluate the effectiveness of lead generation.
• Ensure that clear reporting is in place for KPIs and metrics to enable the business to iterate and improve.
• Make effective use of content marketing strategies to grown IDP online presence and keep IDP websites updated with relevant content.
• Build a CRO culture and run quarterly A/B tests to drive continuous improvement in web traffic to leads conversion rates.
• Lead, develop and maintain a high performing team that will deliver IDP’s key marketing objectives.
• Create an environment that delivers opportunities for collaboration and co-operation across the global stakeholder relations and client teams.
• Set performance targets for key performance indicators for the team ensuring all delegations are clear.
• Contribute to building a positive work environment within the team based on a shared commitment to IDP’s values and quality.
• Manage budget and resource allocations effectively to deliver business priorities.
• Exercise appropriate stewardship over IDP assets and intellectual property.
• Expenditure is in line with the agreed budget and business priorities.

Job Requirements:

• Bachelor’s / master’s degree or equivalent.
• At least 8 years of demonstrable experience in online marketing delivering high-quality marketing campaigns and solutions with positive, measurable results around growth in SEO traffic, cost-effective SEM and lead generation.
• Minimum of 3 years experience leading teams in delivering online marketing goals across multiple countries.
• Highly effective planning, organizing and managing multiple competing priorities.
• Creative thinker and able to develop contemporary and engaging marketing content.
• Highly effective relationship building and relationship management skills.
• Hands-on operational experience in managing websites, social media and other digital channels.
• Effective experience of website analytics tools (Adobe Analytics, Google Analytics); ability to glean and share insights with a broad audience.
• Proven success in managing SEO, SEM and Social Media initiatives.
• Demonstrated understanding of online marketing best practices and digital technologies.
• Excellent verbal, written communication and presentation skills.