Coalition Technologies is looking for an Email Marketing Specialist in CA, USA. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Performing day-to-day email marketing activities including, but not limited to, email campaign set-up, joining client meetings, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
• Developing and executing email marketing strategies in promotional, transactional, and highly targeted trigger campaigns across the customer lifecycle.
• Ensuring overall client satisfaction through timely and accurate execution of all email marketing campaigns/projects, client customer service issues, client program errors and frequent status communications.
• Establishing and managing a rigorous A/B testing platform to enhance productivity, deliverability, and customer engagement.
• Performing quality control checks and document best practices to produce work that is error-free.
• Troubleshooting technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
• Setting up multiple complex trigger and program based emails as well as Ad-Hoc emails.
• Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
• Working closely with Digital Producers and Copy Strategists to proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns.
• Monitoring deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene and channel health.
• Defining business and data requirements for email campaign implementations when it comes to building journeys, triggers and dynamic emails.
• Analyzing email and customer behavior and their key characteristics to improve email marketing.
• Participating in the quality assurance process to ensure final product meets client’s expectations by deploying and evaluating test emails to a variety of ISPs.
• Maintaining email standards including opt-in/out processes, email size, HTML, format, etc.
• Participating in regular strategy discussions, occasional client calls, and client presentations.
• Staying up-to-date on current trends and best practices in email marketing.

Job Requirements:

• Strong proofreading and editing skills.
• The ability to strategize and implement email marketing campaigns (client side, agency, email service provider), edit HTML or work with complex filter designer logic, and direct marketing and multi-channel marketing.
• Demonstrable knowledge of email best practices extending to targeting, creative messaging, CAN-Spam compliance, responsive design, deliverability, A/B testing, and email performance metrics.
• Experience in strategizing, creating, and implementing drip campaigns.
• The ability to write marketing copy for various industries and/or brands while capturing their voice
• Excellent verbal, interpersonal, and written communication skills.
• Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs performance.
• Passion about optimization and data analysis, discovering new insights across to increase performance.
• Self-directed, capable of staying on track and pursuing solutions without supervision.
• Strong organizational skills and exemplary attention to detail.
• Proficiency in commonly used email marketing platforms (Constant Contact and/or Mailchimp) as well as CMS/backend standard email templates (autoresponder emails for customization in Bigcommerce, Shopify or WordPress).
• Knowledge and expertise of emailing through CMS platforms.
• The availability to work 40 hours per week from 9:00 am to 6:00 pm PST.
• The ability to maintain strict confidentiality and discretion.
• BA/BS degree in marketing, business, or related field. (Preferred).
• Agency experience (Preferred).