Expedia Group is looking for an Email Marketing Coordinator in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Aid in planning and executing both Adhoc communications and setting up automated email marketing campaigns
- Operate daily in world-class Email Marketing tool to build and maintain global email campaigns for Vrbo
- Organize with global marketing teams to ensure all email campaigns execute correctly.
- Survey and analyze campaign effectiveness including email and conversion metrics and be willing to present these top-level campaign insights back to marketing stakeholders.
- Assure all marketing initiatives are routed to the appropriate stakeholders for approvals and delivered on schedule.
Job Requirements:
- At least 1- year marketing experience, an understanding of email marketing best practice is an advantage.
- Effective experience using an ESP platform required. Eloqua experience a plus.
- Proficient HTML experience (not essential).
- Outstanding analytical skills and ability to interpret data and provide actionable insights.
- Intellectual and analytical curiosity – initiative to dig into the “why” of various results.
- Be comfortable with uncertainty. Projects and assignments will change rapidly, you’re flexible and capable of changing priorities and timelines.
- Be a self-starter.
- Capable of working independently and proactively.
- Able to work with different business units and teams, often across multiple countries, gathering input and communicating findings and practices company-wide.