Snap Inc. is looking for an Email Marketing Associate in California, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Build CRM programs across advertiser segments with a focus on email marketing and marketing automation.
- Develop an editorial calendar and assist with email content and design development. Write creative briefs and work closely with Creative and Content to manage end to end production.
- Build and execute email marketing and marketing automation programs in Pardot.
- Build landing pages and forms in Pardot.
- Work closely with the Salesforce team to ensure data integrity.
- Design and build processes in Pardot for marketing automation including workflows, A/B testing, segmentation, personalization, dynamic content and triggered events.
- Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health.
- Assist with the development and execution of new strategies for retaining and reactivating Snapchat advertisers.
- Support the development of other marketing channels such as direct mail, events, and more.
- Collaborate with the Acquisition and Activation teams to ensure consistent user experience and apply key learnings.
- Work independently and with our analytics team to measure success and drive towards KPIs.
Job Requirements:
- At least 3 years of experience with CRM such as Marketo, Eloqua, or Pardot.
- Effective experience with Pardot strongly preferred.
- Proficient experience with Salesforce.
- Solid attention to detail including proofreading skills.
- B2B experience preferred.
- Basic HTML.
- Familiarity with G Suite of products.