Caliber is looking for a Digital PR Manager in Edinburgh, UK. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Support our Head of Digital PR in creating new business proposals, oversee media promotional activity, and proactively grow clients’ media horizons.
• Design and manage your own campaigns, including negotiation and budget management, and play a key role in presentations.
• Operate with account managers to deliver successful digital PR campaigns for our clients.
• Create a broad network of publishers, editor and journalist contacts.
• Proactively earn media coverage.
• Aid clients achieve their SEO objectives through link earning.
• Forecast and achieve a return on investment.
• Report on campaign achievements and statistics.
• Champion best practices for the promotion of branded content and marketing campaigns.
• Cooperate with creative teams to craft stories with media appeal into campaigns.
• Sell in digital PR services to clients through a data-led strategy.
• Drive integration of digital PR practices with existing SEO and Content Marketing strategies.

Job Requirements:

• Minimum 3 years client-facing agency experience.
• Demonstarted understanding of Digital PR and blogger outreach platforms (Gorkana, Buzzstream etc).
• Understands how to release stories and sell them into media.
• Actively participates in client meetings.
• Good workload management and prioritization.
• Competent at reporting, including activity reports as well as client reviews.
• Proactive in all areas for clients, and constantly looking for opportunities.
• Capable of driving media relations programs.
• Understands financial controls.
• Proven track record of earning PR coverage across mainstream media and digital publishers.
• Demonstrable evidence of key journalistic relationships.
• A broad and up-to-date understanding of SEO, Social Media & Content Marketing.
• The professional, confident and friendly manner in business situations.
• Superb oral communication skills.
• Excellent organizational skills.
• Conversant in Microsoft Office.
• Strong written and verbal communication skills.
• Able to write media/client ready copy including press releases.