TBI Inc. is looking for a Digital Marketing Specialist in Illinois, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Lead SEM including keyword strategy, PPC, link building, page rank, organic SEO and more.
• Maintain webmaster for various TBI sites and subdomains, optimize for mobile.
• Develop content’s search rankings, CTR, traffic and conversions.
• Operate with marketing team to develop content around relevant terms.
• Improve and improve programs for lead acquisition and conversion including A/B testing.
• Enhance our marketing automation and lead nurturing processes through email, content and social channels.
• Build closed-loop analytics with a manager to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Head various email campaigns, template designs, CTAs, segment based on behaviors and engagement, measure and track results.
• Paid advertising including day-to-day maintenance on PPC, retargeting and RLSA campaigns for new partner acquisition, manage strategy, including ad copy and graphics, landing pages and lead gen forms.
• Keep up to date on tools, bidding and reporting.

 Job Requirements:

• Bachelor’s degree or equivalent working experience.
• Highly analytical.
• Solid written and oral communication skills.
• Effective experience with paid marketing channels and technologies (Google Adwords) retargeting, paid search, content distribution and placement networks.
• Proficient experience with email marketing, lead nurturing, marketing automation, web analytics, generating traffic and converting visitors into leads and customers.
• Expert knowledge of search ranking and optimization factors and key algorithm updates.
• Proven track record in web analytics and keyword tools.
• Familiarity with data-driven SEO analysis and optimization.
• Strong experience handling online advertising budgets and reporting.
• Demonstrated understanding email marketing concepts and metrics such as sender score, deliverability and reputation.

About TBI Inc. :

TBI is the nation’s leading third-party technology distributor. Since 1991, it has assisted Systems Integrators, VARs, MSPs, IT consultants, developers, software distributors and more in advising and sourcing the right technology solutions.