American Writers & Artists is looking for a Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Manage and create the acquisition e-mail marketing calendar with a focus on re-engaging and converting leads to buyers through one of our acquisition programs.
• Manage a digital marketing budget and work to optimize the ROI.
• Cooperate with creative teams to create marketing materials for (ads, emails, landing pages and reports).
• Manage and take control of all paid traffic campaigns.
• Measure and report on KPIs and metrics and work with marketing team to determine actionable insights and scalable strategies to increase paid search results.
• Keep up with digital marketing trends and platforms to drive new business opportunities.
• Manage and take control of all paid traffic campaigns.
• Identify new customer targets to advertise to.

Job Requirements:

• At least 5 years of working experience in the same role.
• Proficient experience in building lead-generation tactics and building different types of automated funnels including (indoctrination, engagement and buyer funnels).
• Extensive working knowledge of various marketing channels including (display, search, retargeting and video) on (Google AdWords, Facebook and Instagram).
• Effective experience in using various data analysis and reporting tools.
• Expert understanding of testing landing pages, ad copy, subject lines and offers to optimize campaign results.
• Deep working experience in using (MS Excel).
• Ability to make effective autonomous decisions in a timely manner.
• Strong communication and organizational skills.

About American Writers & Artists:

American Writers and Artists Inc. (AWAI) is the publisher of the world’s best home-study programs for learning the art and science of direct-response copywriting, B2B copywriting, web copywriting and more.