Digital Marketing Specialist

At American Writers & Artists


Expires on 16/05/2018


Expired Job

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American Writers & Artists is looking for a Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Manage and create the acquisition e-mail marketing calendar with a focus on re-engaging and converting leads to buyers through one of our acquisition programs.
  • Manage a digital marketing budget and work to optimize the ROI.
  • Cooperate with creative teams to create marketing materials for (ads, emails, landing pages and reports).
  • Manage and take control of all paid traffic campaigns.
  • Measure and report on KPIs and metrics and work with marketing team to determine actionable insights and scalable strategies to increase paid search results.
  • Keep up with digital marketing trends and platforms to drive new business opportunities.
  • Manage and take control of all paid traffic campaigns.
  • Identify new customer targets to advertise to.

Job Requirements:

  • At least 5 years of working experience in the same role.
  • Proficient experience in building lead-generation tactics and building different types of automated funnels including (indoctrination, engagement and buyer funnels).
  • Extensive working knowledge of various marketing channels including (display, search, retargeting and video) on (Google AdWords, Facebook and Instagram).
  • Effective experience in using various data analysis and reporting tools.
  • Expert understanding of testing landing pages, ad copy, subject lines and offers to optimize campaign results.
  • Deep working experience in using (MS Excel).
  • Ability to make effective autonomous decisions in a timely manner.
  • Strong communication and organizational skills.

About American Writers & Artists:

American Writers and Artists Inc. (AWAI) is the publisher of the world’s best home-study programs for learning the art and science of direct-response copywriting, B2B copywriting, web copywriting and more.

Main Requirements

Job Type Full Time Experience Needed 5 Years Career Level INTERMEDIATE – UPPER LEVEL
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