Elsevier is looking for a Digital Marketing Manager in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Design and deliver digital strategies across the company supporting the customer lifecycle.
• Cooperate with all departments and countries to ensure the digital policy and projects are managed effectively for all aspects of the company.
• Assure compliance with the regional road map, with an ROI driven priority.
• Lead our agency to make sure they are delivering for our stakeholders.
• Challenge and drive optimizations on SEM and explore and advise on new opportunities to use these channels for engagement, awareness and conversion for both revenue and leads
• Understood and optimize the customer experience on web/mobile and apps in order to improve engagement and conversion.
• Utilize data and analytics to track and measure and optimize digital performance.
• Effectively liaise results and insights to other key executives and stakeholders.
• Spend time working with business units, segments, to define their needs.
• Share initiatives, best practices, problems and resolutions, knowledge in order to encourage results and innovation.
• Aid non-technical people understand how digital works and perform.
• Produce support and knowledge on the latest digital techniques.

Job Requirements:

• At least 4 years of digital marketing experience in both B2B and B2C.
• An accomplished digital marketer with extensive hands-on experience in digital marketing, data and web analytics.
• Effective experience of managing digital campaigns from start to finish with expertise on all channels inc email, paid, web, mobile, etc.
• Expert knowledge of SEO and SEM including SEM agency management.
• Expertise managing and optimizing websites and apps including usability, design, content creation and conversion.
• Deep knowledge of a range of CMS’s.
• Applies web analytics preferably Adobe Analytics and Google Analytics to understand and improve customer engagement and conversion.
• Proficient App marketing and in-product marketing experience desired.
• Demonstarted understanding of conversion optimization and using Adobe target or similar A/B testing tools.
• Proven experience managing a budget, forecasting, KPI tracking and reporting.
• Strong skills in working on mid to large sized cross-regional digital projects.
• Solid passion for and knowledge of technology and digital marketing and able to stay up to date with the latest trends.
• Great project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget.
• Fluent in English and preferably one other European language (eg Spanish, French, German).
• Outstanding communication skills, connecting the team to inside and outside world.