Kellen Company is looking for a Digital Marketing Manager in New York, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Direct digital projects’ timelines and ensure the timely execution of the project milestones internally, create and update projects in the PM tool.
• Communicate to the Sr. director on the projects’ progress on a weekly basis, proactively raise issues and concerns as they arise
• Produce interim review of standard client project reporting.
• Assure filing of the correct project paperwork (contracts, time tracking and accounting forms).
• Follow the client billing process and report to the Sr. Director upon the completion of payments, ensure re-class of budgets where necessary.
• Gather and analyze data on target audience demographics, preferences, needs, and consumer habits to identify potential markets and factors affecting demand for client products and services.
• Use social listening platforms to report back on the analysis of available public conversation, topics, sentiment, etc.
• Apply Google Keywords Planner, Google Trends and other platforms for the analysis of search landscape (search trends, queries & etc.)
• Collect data on competitors and analyze their value proposition, methods of marketing etc.
• Provide reports of findings, illustrating data graphically and translating complex findings into executive summaries.
• Control research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Design and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Improve and implement procedures for identifying clients’ advertising needs.

Job Requirements:

• Bachelor’s degree in business, marketing, analytical or related discipline.
• At least 4 years experience in paid media, managing paid search and social campaigns.
• Effective experience with Google Ad Words (certification desired), as well as advertising on Facebook, Twitter and LinkedIn.
• Familiarity with Google Analytics is a must.
• Proficient experience with creating website information architecture and wireframes.
• Demonstrated understanding of landing page best practices and optimization techniques.
• Proven track record in data vendor to execute programmatic ads.
• A love of data and attention to detail – highly organized and analytical.
• Solid email marketing skills
• Strong written and oral communication skills.
• Sound history of self-direction, creativity, and ability to meet deadlines.
• Ability to thrive in a fast-paced environment and to work independently and within a team.
• Ability to learn quickly and adapt to a constantly changing search industry.
• Ability to communicate technical information clearly and effectively to non-technical audiences.
• Capable of handling multiple ad hoc requests.

About Kellen Company:

Kellen is a global management and communications company serving more than 125 trade associations, professional societies and charitable organizations representing over 10,000 companies and 100,000 professionals worldwide.