Cornerstone Staffing Solutions, Inc. is looking for a Digital Marketing Manager in California, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Manage the vision and bring subject matter expertise on how to best reach target customer through the robust and ever-changing digital channel.
• Improve and recommend both annual and multi-year global digital strategy, plans and roadmaps.
• Lead and engage both our professional customers (Eye Care Professionals) and consumer customers (contact lens wearers and prospect).
• Establish, plan and execute all global digital campaigns including helping to identify digital opportunities that can leverage across regions and markets.
• Aid to increase digital marketing understanding with product brand leads, global key account team, regional and country marketing teams across the organization, helping ensure that digital is fully integrated and is a core part of the marketing mix.
• Responsible for identifying new creative growth strategies utilizing digital.
• Stay the commercial organization abreast of emerging trends, opportunities along with value-added insights to drive the business.
• Estimate emerging technologies and digital marketing opportunities that are relevant to the category.
• Produce perspective and adopt where appropriate.
• Head and collaborate with agencies and other vendor partners.
• Explain and drive all global digital efforts across all digital channels including SEM, SEO, display, marketing automation, social media (FB, Twitter, Instagram, LinkedIn, YouTube).
• Plan, build and maintain our social media presence.
• Control and drive global website content and content strategy.
• Cooperate with regions and IT to grow the utilization of marketing automation as a core business growth lever.
• Survey and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Job Requirements:

• Minimum 5 years of digital marketing experience.
• Effective medical and life sciences experience is a plus.
• Proficient experience in B2B and B2C digital marketing required.
• Familiarity with leading and managing multiple digital marketing channels, social media, display, SEO/SEM, digital content strategy and development.
• Proven track record in digital platforms including social media platforms i.e. social studio, content management systems i.e. Adobe, Drupal 7, marketing automation platforms.
• Outstanding working experience in B2B and B2C digital marketing.
• Deep knowledge of both defining and executing digital demand generation activities with clearly defined KPI’s.
• Demonstrated experience in using various analytical tools including Google Analytics.
• Self-starter, strong, creative thinker that can bring new ideas to the table, always looking for ways to make things happen regardless of obstacles.
• Extremely creative and customer-driven with experience identifying how to use digital to engage, inform and motivate target customers and key influencers throughout the customer journey.
• Strong verbal and written communication skills as well as strong presentation skills.
• Sound collaborator with the ability to work well cross-functionally and to solve for the “big picture”.
• Great ability defining, developing and leading agencies and consultants to develop content for use across digital channels including articles, blogs, banners, social media post, YouTube Videos, infographics, etc.
• Ability to create, organize, implement, monitor and adjust multiple projects at the same time.

About Cornerstone Staffing Solutions, Inc.:

Cornerstone Staffing Solutions, widely respected as a diversity vendor, has grown from a neighborhood staffing provider to a national firm with offices from California to Maryland it strives to create extraordinary experiences with our clients, staffing associates and in the communities it serves.