The Cliffs is looking for a Digital Marketing & Email Specialist in Carolina, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Manage The Cliffs website production and maintenance initiatives.
• Update existing content through the WordPress dashboard including content, images, video, etc. with an additional emphasis towards improving UI/UX.
• Create and develop web pages for new content to be used as a landing page for advertisement.
• Work as a project manager and liaison between agency partners that provide support for new website features, digital tools, reporting and general web support.
• Imagine, design, develop, execute and analyze email campaign performance to improve both sales and club-based communications.
• Lead and provide insight into the email marketing schedule within the marketing calendar.
• Support best practices for development and sends of all emails internally or outsourced with content provided by the team.
• Draft and program emails to support ongoing communication through our marketing automation tools.
• Aid in design, development and launch of programs.
• Head all email, social, phone and website tracking through integration with Salesforce and Marketing Cloud.
• Participate in efficiency and effectiveness by offering suggestions and participating as an active member of the team.
• Keep up-to-date on the latest trends in technology, development, websites, and competitor activity.
• Help in training team members and staff on new tools and best practices.

Job Requirements:

• Bachelor’s degree in marketing, business, web development or related field.
• At least 3 years work experience directly managing digital products, development, marketing systems and processes.
• Expert knowledge of knowledge of WordPress.
• Deep knowledge of HTML and CSS experience required. PHP knowledge a plus.
• Demonstrated understanding of CRM systems and data analysis.
• Effective Salesforce, Propertybase, Marketing Cloud and DOMO experience a plus.
• Proficient experience in Adobe Creative Suite including design tools and Microsoft products.
• Solid skills in project and task management.
• Sound success in creating real impact within a networked, cross-organizational environment.
• Strong verbal and written communication skills.
• Keen understanding and skills in relationship building and stewardship of network-dependent initiatives.
• Mac use preferred.
• Ability to deliver high-quality work, quickly, in a dynamic organization under time pressure.

About The Cliffs :

The Cliffs is a collection of seven premier private luxury residential club communities encompassing more than 20,000 acres in Upstate SC and Western NC.