London & Partners is looking for a Digital Marketing Analyst in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Examine trends and provide actionable insights across a variety of online and offline channels to improve customer journeys and ensure activity delivers against our business goals.
• Recognize audience behavior using a variety of data sources such as Google Analytics, social and search analytics tools.
• Cooperate with marketing planners and the data and insights team to build and refine customer segment profiles.
• Estimate the cost-effectiveness of marketing campaigns across a variety of channels.
• Operate with business owners to define and build dashboards, automating regular reporting where possible using tools such as Google Data Studio.
• Maintain a wide variety of teams reporting on the performance of our campaigns and marketing activities including our websites and social media channels.
• Manage with stakeholders across the business to ensure campaign links are tagged for evaluating marketing activity.
• Deploy custom tracking on our websites using Google Tag manager.
• Research the data from across various marketing channels to identify trends and produce forecasts for target setting.
• Help the e-commerce manager to identify opportunities for revenue growth through optimizing digital journeys.
• Provide analysis clearly and confidently to key teams and stakeholders at all levels.

Job Requirements:

• Effective experience with Google Analytics, including report filtering, data segmentation and creating custom and automated reports.
• Deep understanding of statistical principles and using regular expressions.
• Proficient experience in analyzing trends and forecasting and bringing data to life through data visualization.
• Extensive knowledge of campaign tagging and reporting.
• Proven understanding of marketing KPIs and engagement measures.
• Demonstrated experience in deploying tracking using Google Tag manager.
• Outstanding knowledge of Excel, including formulas and pivot tables.
• Familiarity with an agile marketing environment and as part of project teams.
• Interested in continuous learning and evolving with industry best practice.
• The ability to work with large datasets from a variety of sources.
• Ability to communicate data and complex ideas to stakeholders with different levels of understanding.

About London & Partners:

London & Partners exist to support the Mayor’s priorities by promoting London internationally as a leading world city in which to invest, work, study and visit.