Rakuten Marketing is looking for a Content Marketing Manager in New York, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve narrative content for growth and enterprise businesses.
• Research business and industry trends and build a robust content strategy that meets the needs of the US business.
• Support product marketing, brand marketing and sales team with relevant content promoting the company.
• Support clients and readers with relevant timely content including vertical specific trends, seasonal best practices for all digital channels and digital marketing trending topics.
• Author white papers, case studies and relevant content.
• Operate with a team to build out case studies for advertisers and publishers and expand distribution for various marketing purposes.
• Supervise social strategy by developing messaging in the blog and social that pushes forward our brand initiatives.
• Communicate with public relations agency to ensure that content messages, social and PR are aligned.
• Cooperate with the social media specialist.
• Promote vertical-specific content.

Job Requirements:

• Bachelor’s degree in a related field.
• Minimum 3 years of content marketing experience in a role that focused on writing for public consumption.
• Demonstrated understanding of the adtech space, specifically affiliate marketing, programmatic and paid search channels.
• Effective experience creating content for the web and able to demonstrate the impact of growing a social audience.
• Editorial mindset that seeks to understand what audiences consume and how to create it.
• Creative, with reality-based business acumen – able to identify and meet customer needs.
• Strong written and verbal communication and interpersonal skills; a skilled storyteller and copywriter.
• Ability to analyze and present content and social performance.
• Ability to research and write thought leadership for key verticals, providing unique content that furthers the development and education of our clients.