Digital Marketing Statistics & Metrics

Online Shoppers in The USA Start Planning For Their Holiday Shopping in October Through The Thanksgiving Day With a Rate of 38%, 2018 | OpenX

Uncategorized | USA

The online consumer holiday shopping landscape will continue to experience significant change as media consumption habits and shopping preferences shift away from historical norms and toward a new paradigm where the consumer takes complete control over how, when and where they plan to make their holiday purchases. Consumers are signaling strong confidence in the economy, with a large majority of shoppers believing their economic conditions will improve in the year ahead. This consumer optimism is expected to fuel significant spending with nearly eight out of 10 shoppers according to this report are planning to spend the same or more than last year on holiday purchases.

Take a glance at when USA online consumers start planning for their holiday shopping:

  • 38% of surveyed online shoppers in the USA mentioned that they plan for their holiday shopping in October through Thanksgiving day.
  • 31% reported that they plan for their holiday shopping in September or earlier.
  • 16% indicated that they start planning for their holiday shopping on Thanksgiving weekend.
  • 12% said that they start planning for holiday shopping after cyber Monday until the week before Christmas.
US Online Shoppers Plan For Their Holiday Shopping, 2018

A Graph Shows When US Online Shoppers Plan For Their Holiday Shopping, 2018.


OpenX is a programmatic advertising technology company. The company has developed an integrated technology platform that combines ad server and a real-time bidding exchange with a standard supply-side platform ensuring the highest real-time value for any trade. OpenX powers highly relevant advertising at global scale, delivering quality and value to brands, publishers and consumers across every type of connected screen and ad format. The company’s leading technology aggregates, curates and values consumer interest in real time on one of the world’s largest and highest quality ad exchanges to ensure marketers reach exactly the audience they want.

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