The online consumer holiday shopping landscape will continue to experience significant change as media consumption habits and shopping preferences shift away from historical norms and toward a new paradigm where the consumer takes complete control over how, when and where they plan to make their holiday purchases. Consumers are signaling strong confidence in the economy, with a large majority of shoppers believing their economic conditions will improve in the year ahead. This consumer optimism is expected to fuel significant spending with nearly eight out of 10 shoppers according to this report are planning to spend the same or more than last year on holiday purchases.

Take a glance at when USA online consumers start planning for their holiday shopping:

• 38% of surveyed online shoppers in the USA mentioned that they plan for their holiday shopping in October through Thanksgiving day.
• 31% reported that they plan for their holiday shopping in September or earlier.
• 16% indicated that they start planning for their holiday shopping on Thanksgiving weekend.
• 12% said that they start planning for holiday shopping after cyber Monday until the week before Christmas.

A Graph Shows When US Online Shoppers Plan For Their Holiday Shopping, 2018.