Most businesses are owning websites (71.2%) and social media accounts (67.8%) as marketing assets, while the minority of small business are using other marketing assets like digital ads (27.7%), offline ads (26.4%), landing pages (23.2%) and a blog (21.9%).

10% of the US marketers aren’t using any of the above marketing assets. These rates were observed from a survey directed to a panel of self-identified small-business owners and managers across the US. At least 1,003 participants answered each question.