Digital Marketing Statistics & Metrics

Desktops \ Laptops Are The Most Used Devices by Digital Buyers in Holidays for Making Online Purchases at a Rate of 79%, 2018 | Deloitte

E-Commerce & Retail | USA

Today‘s connected and device wielding consumers continue to value the ease and convenience of online shopping, digital buyers are planning to make online purchases via desktops/laptops, but mobile users will likely be driving digital growth overall, while desktop/laptop is the most preferred device for holiday shopping, mobile has seen the largest increase over the last year.

Take a glance at the top uses of online shopping devices by online shoppers in holidays:

  • Desktops \ laptops are ranked as the most used devices by digital buyers for making purchases at a rate of 79%.
  • Mobile devices are the most used by online shoppers for tracking orders with a rate of 72%.
  • Tablets come at next as the most used devices for online shopping browsing by online shoppers with a rate of 74%.
A Graph Shows The Top Uses of Devices by Digital Buyers, 2018.

A Graph Shows The Top Uses of Devices by The USA Digital Buyers in holidays, 2018.

Deloitte

Deloitte is one of the "Big Four" accounting organizations and the largest professional services network in the world by revenue and number of professionals. It's a multinational professional services network. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (DTTL), its global network of member firms, and their related entities. DTTL also referred to as “Deloitte Global” and each of its member firms are legally separate and independent entities. Deloitte's firms around the world help clients become leaders wherever they choose to compete.
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