The brand website is a critical touch point for potential customers as they begin the purchase process with online research. At this stage in the customer life cycle, the focus should be on informing, educating, and developing relationships with prospective customers so that they’ll seriously consider the organization’s brand as a solution to their specific problems or needs.

Take a glance at the most effective techniques that improve the customer journey:

• The customer persona is ranked as the most effective technique that improves the customer journey with a rate of 53%.
• Customer journey mapping is ranked as the second most used technique that improves the customer journey effectiveness with a rate of 52%.
• AB testing comes at next as an effectively used technique with a rate of 48%.

A Graph Shows Which is The Most Technique That Improves The Customer Journey Effectiveness, 2018.