Millennials are also known as Generation Y or Gen Y. Millennials are the demographic cohort following Generation X and preceding Generation Z.
Millennials are individuals who were born between the 1980s and early 2000s.
They are considered to be the most connected generation, as they grew up during the internet age where people communicate through social media and emails.
Millennials are used to doing so many day-to-day activities with just a few clicks on their smartphones, PC, or laptop.
Smartphones are central to millennials’ digital lives. it is the most dominant portal of information and communication technology smartphones are powerful communication devices not only do they have a commanding lead over PC and laptops. Practically all online millennials own a smartphone, they are most likely to identify their mobile as their more important internet device, and they are spending almost as long online via mobile as via all other devices combined.
Take a glance at the most owned devices by millennial users:
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Jumping to 2022, let’s see what the top devices used to access the internet by Millennials:
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Also, looking back to the internet usage statistics in 2021, in the US, 58% of Millennials said that social media is an important information source when making shopping decisions.
Also according to the statistics mentioned in the devices used to access the internet, half of Gen Zers agreed, on the other hand, 12% of baby boomers said their shopping is significantly influenced by social media.