Digital Marketing Statistics & Metrics

Smartphones Are the Most Used Devices by Millennials Internet Users With a Rate of 97%, 2018 | GlobalWebIndex

Uncategorized | Global

Smartphones are central to millennials’ digital lives. it is the most dominant portal of information and communication technology smartphones are powerful communication devices not only do they have a commanding lead over PC and laptops. Practically all online millennials own a smartphone, they are most likely to identify their mobile as their more important internet device, and they are spending almost as long online via mobile as via all other devices combined.

Take a glance at the most owned devices by millennial users:

  • Smartphones are ranked as the most owned devices by millennials with a rate of 97%.
  • PC / Laptops is ranked as the second most owned device by millennials with a rate of 75%.
  • Tablet devices comes at next with a rate of 38%.
Devices Owned by Millennials, 2018.

A Graph Shows Devices Owned by Millennials, 2018.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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