Paid distribution involves hiring platforms to promote content across a variety of well-known websites, marketers can have paid distribution on both social media as well as on standard participating websites. The value of paid distribution lies in its ability to help marketers to find the right audience for their content. Content distribution is the act of promoting content to online audiences in multiple media formats through various channels. Gained content distribution is when third parties distribute content or content about some products through press coverage, guest article contributions, retweets or shares, or product reviews.

Take a glance at the types of paid content distribution methods by North American b2b marketers in 2019:

• Sponsored content on social media is ranked as the top used type of paid content methods by surveyed marketers at a rate of 70%.
• Search engine marketing is ranked as the second top paid content method used by b2b marketers at a rate of 64%.
• Banner ads come at next as a type of paid content methods used by surveyed marketers at a rate of 53%.
• Partner email that promotes content also listed as a type of used paid content at a rate of 38%.

A Graph Shows The Types of Paid Content Distribution Methods That North American B2B Marketers Are Using, 2019.