Twitter is still one of the most active social sites on the planet, its fast-paced feed and real-time conversations make it one of the world’s favorite networking sites for both individuals and businesses. With over 1 billion registered users, Twitter has earned its place as one of the top social media giants used by individuals and businesses.

Take a look at the average engagement rate per post on Twitter across industries, 2019:

• The alcohol industry is ranked as the industry with the highest average engagement rate per post on Twitter of 0.080%.
• Higher Ed is ranked as the industry with the second-highest average engagement rate per post on Twitter of 0.079%.
• Hotels and resorts are next as one of the industries with top average engagement rate per post on Twitter of 0.071%.

A Graph Shows The Average Engagement Rate Per Post on Twitter by Industries 2019.

Engagement is tracked by Twitter every time a tweet is clicked. Engagement can be a reply, follow favorites, links, cards, embedded media, hashtags, username or profile clicks or even tweet expansion. It measures how interested people are in what you are posting. Engagement is ranked as the top social media challenge that faces all B2B marketers worldwide in 2019.

Take a glance at the average posts per day on Twitter across industries, 2019:

• The media industry is ranked as the industry with the highest average posts per day on Twitter with a rate of 10.73 posts.
• Sports teams come at next as the industry with the second-highest average posts per day on Twitter with a rate of 8.13 posts.
• The nonprofits industries also listed with an average of Twitter posts per day rated with 1.99 posts.

A Graph Shows The Average Posts Per Day on Twitter Across Industries, 2019.

Take a look at Twitter platform posts VS. engagement rate across industries:

• The alcohol industry is ranked as the industry with the highest Twitter engagement rate of 0.080% although it has a low rate of posts per day of 0.46.
• The media industries have the highest rate of posts per day of 10.73 although it has the lowest Twitter posts engagement rate of 0.009% across industries.

A Figure Shows The Industries on Twitter Platform Posts VS. Engagement, 2019.