Beauty fans are internet users who have a strong interest in the beauty products and their age is between 16-64 years. The regular users are defined as those who use each brand’s products weekly or more.
TV ads, personal recommendation, and search engines are the top three discovery channels used by the beauty fans with a rate of 44%, 42%, 41% respectively. These percentages are followed by online ads (38%) and online comments & reviews (34%).
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