Tracking organic sessions is one of the most powerful indicators of search engine optimization performance. A month-over-month increase in visitors through search engines shows that the rankings are improving by tracking and measuring it if it is the rankings are the same so improving it is easy as people say in search engine optimization, measurement is critical to success. Proficient SEO track data about rankings, referrals, links, and more to help analyze their SEO strategies and create road maps for success.

Take a glance at the most effective metrics to be tracked in organic search and social media strategies, 2019:

• Unique visitors and conversions are ranked as the most effective metrics to be tracked in an organic search or social media strategies at a rate of 54%.
• Content downloaded/Shared is ranked as the second most effective metric to be tracked in an organic search or social media strategies at a rate of 44%.
• Keyword rankings come at next as an effective metric to be tracked in organic search or social media strategies at a rate of 42%.
• Bounce rate/engagement also listed as an effective metric to be tracked in organic search or social media strategies at a rate of 30%.

A Graph Shows The Most Effective Tracked Metrics of Organic Search & Social Media Strategies, 2019.