Top Social Platforms and Services, 2016 l GlobalWebIndex

Globally, Facebook remains the top network for membership (84%) and contributions (40%), as GWI indicator shows- 2016 Q4-, but YouTube just edges ahead of visitors (87%).

In the battle of the messaging services, Facebook Messenger (65%) has a lead over WhatsApp (56%) for membership, but WhatsApp is virtually level for visitors/users. WeChat is dominant in China; over 90% have an account.

Top Social Platforms and Services