Almost all, 96% of online shoppers in Canada are making their purchases from marketplaces.

32% of Canadian online shoppers research more on a marketplace, while 29% purchase more on a marketplace.
Better prices is ranked as the main driver of purchasing from a marketplace instead of a retailer with a rate of 61%, compared to 51% reported that they purchase from a marketplace due to the free and discounted shipping.

A Graph Shows The Top Drivers of Making Purchases From a Marketplace Instead of A Retailer in Canada, 2018.