The rise in retail e-commerce has been evident for years now, and companies of all sorts are focusing their efforts on more user-friendly customer experience. Digital marketing channels that e-commerce companies can use it to advertise the business, alert customers with deals or new items, updating buyers on their purchases, and answering any questions or concerns. Customer experience is the product of an interaction between an organization and a customer over the duration of their relationship. The customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences including digital environment during their experience. A good customer experience means that the individual’s experience during all points of contact matches the individual’s expectations.
Take a glance at the upcoming E-Commerce priorities in 2019:
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