72% of moms in the US planned to purchase school supplies online for 2017-16, compared to 64% than the last season.
Among all online retailers in the US, 75% of back to school (BTS/B2S) moms planned to purchase their school supplies from Amazon, 40% will do so from Walmart and 25% from Target.
Graph Shows the Top Online Retailers BTS Moms in the US Planned to Purchase From in 2017
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