Return on investment is one of the most important metrics for determining the success of a campaign or program. Excellent ROI means that for every dollar that business put it in order to invest in marketing, the business gets more than a dollar back. By focusing on ROI, it can support companies to move away from the idea that marketing is a fluffy expense that can be cut when times get tough. Marketers are always measuring and tracking the ROI of all of their marketing investments.

Take a glance at the most used solutions for tracking and determining ROI by USA marketers 2019:

• Google analytics is ranked as the most used solution by surveyed digital marketers for reporting and tracking the ROI at a rate of 93%.
• Google search console is ranked as the second most used solution by surveyed marketers in order to determine and analyze ROI at a rate of 76%.
• Google my business insights comes at next as a used solution by digital marketers in the USA at a rate of 65%.
• Google tag manager also listed as a used solution for tracking, reporting and determining ROI at a rate of 47%.

A Graph Shows The Most Used Solution For Tracking & Determining ROI, 2019.