The Majority of Internet Users Globally Spend Half of Their Time Online, 2016 | GlobalWebIndex
Consumer Behavior | Global
A survey interviewed 34,000 online adults via mobile in 2016 & targetted 34 markets globally, identified that 81% of all internet users have uploaded, shared a photo, a video or posted a review online in 2016 with about 87% in the Middle East & Africa, and 75% in Europe.
So, they might spend a lot of their time online. Most of the internet users globally spend 47% of their time online. This indicator creates a noticeable gap between the internet and other sources of media.
GlobalWebIndex
Market Research & Data Technology
GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.
