Online merchants care about the new customers that they bring in. The strategies used to gain new customers are numerous, each depending on the product, company culture, and personalities in play at a specific merchant. There are, however, some clear rules and best practices that can be employed to help optimize customer acquisition for all companies. Customer acquisition spans promotions, advertising, affiliates, pricing models, and payment methods. As companies examine their markets, they may decide to launch new, targeted products as an acquisition strategy. Other companies will tune their acquisition and affiliate channels to reduce their fraud rates.

Take a glance at the fastest growing customer acquisition methods in India 2019:

• Influencer marketing is ranked as the top fastest growing customer acquisition method by surveyed Indian brand custodians & content creators at a rate of 31%.
• Organic search & paid marketing is ranked as the second fastest growing customer acquisition method at a rate of 23%.
• Affiliate marketing comes at next as a fast-growing customer acquisition method by surveyed brand custodian & content creators at a rate of 19%.
• Email marketing also listed as a fast-growing method of customer acquisition at a rate of 4%.

A Graph Shows The Fastest Growing Online Customer Acquisition Methods in India, 2019.