The growth of online social networks around the world has created a new place of interaction and communication among people. Individuals can share their knowledge, opinions, and experiences with one other due to the online social networks provided features and may have an impact on people’s behavior in terms of communication and purchasing.

Take a glance at the top social media networks that play a role in the Canadian digital buyers purchasing decisions:

• YouTube is ranked as the main social media channel that impacts on Canadian online shoppers purchasing decisions with a rate of 53%.
• Instagram is ranked as the second main social platform that plays a role in making purchasing decisions at a rate of 46%.
• Facebook comes at next as a social media platform that impacts on online shoppers purchasing Decisions with a rate of 43%.

A Graph Shows The Social Media Channels That Influences The Online Shoppers Purchasing Decisions, 2018.