Social media has become a primary tool for higher levels of fan engagement, directly driving lead generation through interaction and content sharing that is especially relevant to media companies.
Social media marketing becomes one of the effective Internet marketing methods that utilize social networking websites as a marketing tool. The goal is to produce content that users will share with their social network to support a company in increasing brand exposure and broaden customer reach.
Take a glance at the most used social media platform by Australian marketers for marketing purposes:
- Facebook is ranked as the most used social media platform by surveyed marketers with a rate of 90%.
- Linked-in is ranked as the second used platform by Australian marketers with a rate of 61%.
- Instagram comes at next as a social platform used for social media marketing at a rate of 58%.
For more information, kindly check the “Western Australian Digital Marketing Report 2018“ full report.