Social commerce is seen to have the potential to be a major revenue generator and an important method to diversify revenue streams beyond advertising by allowing consumers to carry out a range of commerce activities from booking taxis to paying for restaurant bills or items in-store. Social commerce has been a tough sell in many markets. Online consumer habits can be difficult to change, especially when it comes to the potentially sensitive information involved in financial transactions, enabling consumers to finalize a purchase while remaining within social apps has been a goal for social platforms for some time now. Social Commerce is the marriage of a retailers products and the interaction of shoppers with the content. It comes in many forms, although the most common and adopted is online ratings and reviews, as the use of the internet has evolved, shoppers have increased their expectations of the retail interaction experience. It is no longer enough to have standard product descriptions with static text and standard descriptions. Shoppers want detailed product descriptions that include product specifications and information on how the product works.
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