When it comes to mobile, many retailers focus primarily on sales transactions conducted through mobile devices, or mobile commerce. But recent a research shows that there may be a more effective approach for determining the impact of mobile and how it influences and drives sales in other channels, adoption of mobile devices by consumers is growing by leaps and bounds.

Take a glance at the major Canadian online shopper’s barriers of using smartphones to shop online:

• 53% of surveyed Canadian online shoppers reported that it is difficult to type information in checkout fields.
• 52% reported that it is difficult to see images of products well enough while using their smartphone to shop online.
• 49% indicated that the font is too small making it hard to read the information about the products or services.

A Graph Shows The Major Barriers of Online Shopping Using Smartphones in Canada, 2018.