It’s clear that the physical store still has a role to play in the retail experience. Although online shoppers admit that shopping in a store is still a major part of their shopping routine. Online shoppers agree that they like to browse online and then go to a store to see, touch and try on merchandise. In fact, the need to actually touch a product is the most important reason why online shoppers decide to visit a physical store.

Take a glance the most important factors in deciding to go to store vs. online shopping:

• Touching and feeling the product is the main factor to go to the store instead of shopping online at a rate of 59%.
• Solving immediate problems ranked as the second factor to shop in store by online shoppers with a rate of 54%.
• Superior customer service comes at next as a factor to shop in a store with a rate of 52%.

A Graph Shows The Factors in Deciding to go to store VS. Shopping Online, 2017.