In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship. Remarketing also known as retargeting is an extremely powerful tool for savvy online advertisers particularly if their websites get high traffic. Remarketing is basically when advertisers tag their website landing pages to give cookies to visitors. Digital marketers can target those visitors with custom tailored ads based on their website activity.
Take a glance at the most effective tactics used to improve social advertising performance:
- Remarketing\retargeting is ranked as the most used tactic that improves the search & social advertising performance at a rate of 45%.
- Data-driven personalization is ranked as the second most used tactic that improves the search and social advertising performance at a rate of 44%.
- Search-friendly social ads come at next as an effective tactic that improves search & social advertising at a rate of 39%.
For more information, kindly check the “Search & Social Advertising Strategy, 2018 | Ascend2” full report.