Now that it is the back to school season, brands are looking back at how the critical back-to-school season was handled, Back to school is the period in which students and their parents purchase school or college supplies and apparel for the upcoming year. At many department stores, back to school sales are advertised as a time when school supplies, children’s, and young adults’ clothing goes on sale. Office supplies have also become an important part of back to school sales, with the rise in prominence of personal computers and related equipment in education.
Take a glance at how retailers will reach online shoppers in the BTS season:
- 69% of surveyed retailers mentioned that they will reach shoppers through Instagram feeds.
- 67% reported that they will try to reach online shoppers through Facebook live.
- 60% said that they will reach back to school shoppers through Instagram stories.
For more information, kindly check the “The Ultimate 2018 Back-to-School Trends and Insights Guide“ full report.