Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector, marketing strategies for retail businesses need to employ experts that are specifically designed to move companies toward success and growth. When it comes to the content of the messages that resonate with prospective customers, relevancy is the main key. Marketers need to show that they know and understand prospective customers. In fact, relevance is the most influential marketing factors for consumers to shop from a retailer for the first time.

Take a glance at the marketing factors that influence consumers the most to make a purchase from a retailer that they never shopped from before, 2019:

• The brand’s messaging is relevant is ranked as the top marketing factor that influences consumers to make a purchase from a retailer that they never shopped from before with a rate of 33%.
• The message makes consumers trust the company is ranked as the second top marketing factor that drives consumers to purchase from a retailer for the first time with a rate of 25%.
• The content includes reviews or customers testimonials come next as an influential marketing factor that makes consumer make purchases from a retailer that they never shopped from before with a rate of 18%.
• The brand’s message is unique or exciting also listed as a marketing factor that grabs the consumer attention to make a purchase from a retailer for the first time with a rate of 12%.

A Chart Shows The Marketing Factors That Influence Consumers To Purchase From a Retailer That They Never Shopped From Before, 2019.