Digital Marketing Statistics & Metrics

37% of The UK Online Shoppers Like to Receive Retargeting Ads if They Can Get Better Discounts, 2017 | Criteo

E-Commerce & Retail | UK

Retargeting is growing as an area of marketing spending. With Google search and display being the dominant retargeting tools. Retargeting converts window-shoppers into buyers. Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.

Take a glance at the online shopper’s attitudes towards retargeting ads in the UK:

  • 37% of surveyed online shoppers mentioned that they like to receive them if they can get better discounts.
  • 21% reported that they like receiving them as a reminder about products that they are considering.
  • 8% only said that they don’t mind them if they are on the same device that they used for the initial search.
The UK Online Shoppers Attitudes Towards Re-targeting Ads, 2017

A Graph Shows The UK Online Shopper’s Attitudes Towards Re-targeting Ads, 2017.


Marketing & Advertising

Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients.With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.

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