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37% of The UK Online Shoppers Like to Receive Retargeting Ads if They Can Get Better Discounts, 2017 | Criteo

Retargeting is growing as an area of marketing spending. With Google search and display being the dominant retargeting tools. Retargeting converts window-shoppers into buyers. Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.

Take a glance at the online shopper’s attitudes towards retargeting ads in the UK:

  • 37% of surveyed online shoppers mentioned that they like to receive them if they can get better discounts.
  • 21% reported that they like receiving them as a reminder about products that they are considering.
  • 8% only said that they don’t mind them if they are on the same device that they used for the initial search.
The UK Online Shoppers Attitudes Towards Re-targeting Ads, 2017

A Graph Shows The UK Online Shopper’s Attitudes Towards Re-targeting Ads, 2017.

For more information, kindly check the “The Shopper Story UK, 2017 | Criteo” full report.