Retargeting is growing as an area of marketing spending. With Google search and display being the dominant retargeting tools. Retargeting converts window-shoppers into buyers. Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
Take a glance at the online shopper’s attitudes towards retargeting ads in the UK:
- 37% of surveyed online shoppers mentioned that they like to receive them if they can get better discounts.
- 21% reported that they like receiving them as a reminder about products that they are considering.
- 8% only said that they don’t mind them if they are on the same device that they used for the initial search.
For more information, kindly check the “The Shopper Story UK, 2017 | Criteo” full report.