The world’s largest online retailer has grown from its humble bookselling beginnings to influence nearly every aspect of the consumer buying experience, from browsing to ordering to returning.

The purchasing decisions factors are contributing to the development of new pricing strategies, influenced by customer expectations and demand. Retailers need to leverage technology to enhance their customers’ decision journeys as well as their buying experience.

Consumers love to shop online because it’s easy, comfortable, and often comes with significant price savings. It hasn’t always been this way, but over the last few years, Amazon has successfully changed the way people shop all over the world.

Although its primary business is that of an online retailer, Amazon has since diversified into a number of other industries, such as cloud computing, streaming media, artificial intelligence, and digital advertising.

Its e-commerce platform, which enables customers to buy a range of products online, including books, electronics, apparel, and household items, is one of Amazon’s most well-known services.

Additionally, the business provides a number of services, such as Amazon Prime, which gives subscribers speedy shipping, access to streaming video, and other benefits.

The business has operations in many nations across the world and provides both consumers and businesses with a wide range of goods and services.

Check The Top factors that influence purchasing decisions on Amazon, 2019:

• Price is ranked as the main factor that influences consumers in their buying decisions on Amazon with a rate of 41.1%.
• Quality of shopping experience is ranked as the second top factor that influences the purchasing decisions of surveyed consumers when it comes to buying products on Amazon with a rate of 22.7%
• The number of ratings or reviews comes next as a factor that influences surveyed consumers in their buying decision on Amazon with a rate of 7.7%.
• The prior experience of the product/brand is also ranked as a factor that influences the purchasing decisions on Amazon by surveyed consumers with a rate of 9.1%.

A Graph Shows The Top Factors That Influence Consumers Purchasing Decisions From Amazon, 2019.

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Check The Top Factors that influence purchasing decisions on Amazon, 2020:

Going into 2020, There are several factors that can influence purchasing decisions on Amazon in 2020. Here are some of the most important ones:

1. Price:

• 80% of shoppers feel that price is the most crucial consideration in their shopping decisions, according to a RetailMeNot survey.
• 49% of Amazon customers examine pricing on other websites before making a purchase, according to a Feedvisor survey.
• Amazon itself acknowledges the importance of price, with its “Best Price” badge indicating that a product has a lower price on Amazon compared to other online retailers.

2. Reviews and Ratings:

• According to a survey by BrightLocal, 91% of consumers read online reviews before making a purchase.
• 95% of consumers according to a PowerReviews research look at reviews before making an Amazon buy.
• According to Amazon’s own statistics, items with over 15 reviews receive 12.5 times as many purchases as those without any.

3. Brand reputation:

• 63% of Amazon customers feel that brand reputation plays a significant role in their shopping decisions, according to a Statista survey.
• According to a Feedvisor survey, 47% of Amazon customers have a favoured brand that they frequently use.
• Amazon’s Brand Registry program allows brands to protect their intellectual property and ensure that their products are accurately represented on the platform, which can help build trust with customers.

4. Product images and descriptions:

• According to a Feedvisor survey, 47% of Amazon customers have a favoured brand that they frequently use.
• Products with photos that are at least 1000 pixels wide sell better than those with images that are smaller, claims Amazon.
• With the help of Amazon’s A+ Content tool, merchants may better exhibit their products by adding photographs, videos, and other multimedia to their product descriptions.

5. Shipping And Delivery:

• According to an Internet Retailer poll, free two-day shipping is the main reason 72% of Amazon Prime members say they shop there.
• A study by BigCommerce found that 38% of consumers say that they abandoned a shopping cart because of expensive shipping.
• With the help of Amazon’s Fulfillment by Amazon (FBA) programme, vendors can keep their goods in the retailer’s warehouses and take advantage of Amazon’s shipping and customer support services, which can enhance the overall shopping experience.

6. Recommendations:

• Amazon claims that product recommendations make up 35% of all purchases.
• According to a McKinsey & Company study, tailored recommendations can boost revenue by 10% to 30%.
• When recommending products to a consumer, Amazon’s recommendation algorithm considers things like past purchases, browsing patterns, and search terms.

Check The Top Factors influencing purchasing decisions on Amazon, 2021:

• Price: Simiar to the previous stats: According to a survey by Statista, 73% of Amazon customers say that price is the most important factor in their purchasing decision.
• Another survey by Feedvisor found that 49% of Amazon customers compare prices with other retailers before making a purchase.
• Reviews & Ratings: According to a BrightLocal survey, 94% of shoppers agree that internet reviews play a significant role in their choice to make a purchase.
• 70% of US Amazon customers said they rely on customer reviews and ratings to help them decide what to buy, according to a different eMarketer report.
• Products with a rating of 4 stars or higher sell more successfully than those with lower ratings, according to Amazon’s own data.
• Brand Reputation: 63% of Amazon customers feel that brand reputation is essential to them when making a purchase, according to a Statista survey.
• 47% of Amazon customers, according to a different Feedvisor survey, have a favoured brand that they frequently use.
• Product images and descriptions: According to a Salsify survey, 87% of buyers say that the product’s content influences their choice to buy.
• A study by Amazon found that adding high-quality images to a product listing can increase sales by up to 10%.
• Shipping & Delivery: 73% of Amazon customers, according to a different Feedvisor study, anticipate free shipping on purchases above $35.
• Recommendations: Amazon’s own data shows that product recommendations account for 35% of its total sales.