Programmatic advertising is the automation of the buying & selling of advertising space among the agents involved, the relationship between the different agents which was previously manual is now conducted automatically by machines this is called “ad-exchanges” it does the job of interconnecting the supply of advertising inventory offered by the publishers with the demand for ads by brands and agencies. Automation allows for buying spaces in all the “ad exchanges”, publishers and web pages, using the same control panel with hardly any human intervention at all.

Take a glance at the biggest challenges that B2B marketers are facing regarding programmatic advertising in 2019:

• Targeting the right audiences is ranked the biggest challenge that B2B marketers are facing regarding programmatic advertising with a rate of 42%.
• Measurement and metrics are ranked as the second biggest challenge that B2B marketers are facing in programmatic advertising with a rate of 31%.
• Lack of knowledge and skills comes at next as a challenge regarding programmatic advertising as B2B marketers mentioned with a rate of 27%.
• Attribution is also listed as a challenge that faces B2B marketers regarding programmatic advertising with a rate of 27%.

A Graph Shows The Biggest Challenges Regarding Programmatic Advertising, 2019.