Consumer buying behavior that affects a purchasing decision is strongly influenced by various factors. There are several important factors that affect consumers to complete their purchasing process.
Product reviews are ranked as the first factor that influences a consumer to complete a purchase with a rate of 87%, while 86% mentioned that customer loyalty discounts and offers is the second factor that influences consumers to purchase. Then comes at next the friendly knowledgeable store associates with a rate of 83%, and 78% for the simple, streamlined shopping cart factor.
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