Despite the growing population of online shoppers, internet users describe online shopping as a frustrating, confusing, and overwhelming activity, Consumers are generally concerned both about privacy/confidentiality and data security. Privacy is the basis of human dignities and other human rights and values, like freedom of joining and freedom of speech. All internet users are engaging with social media in some way each month, a great deal of these networkers remain reluctant to award their trust, and especially their sensitive financial information to social channels.
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