Price & Privacy Are the Key Factors When Deciding to Install an App in US, 2016 | Think With Google
Consumer Behavior | USA
When smartphone users in the US were asked about the top motivating factors make them install an app or not when searching in app stores, the price ranked the top, followed by privacy.
The volume of app usage, finding a description about it, the memory it’ll use, reviews and ratings are considered also as main motivating factors.
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