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The Key Factors Affect On Deciding To Install An App In US, 2016
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/ Indicators / Price & Privacy Are the Key Factors When Deciding to Install an App in US, 2016 | Think With Google

Price & Privacy Are the Key Factors When Deciding to Install an App in US, 2016 | Think With Google

Consumer Behavior | USA

When smartphone users in the US were asked about the top motivating factors make them install an app or not when searching in app stores, the price ranked the top, followed by privacy.

The volume of app usage, finding a description about it, the memory it’ll use, reviews and ratings are considered also as main motivating factors.

Price & Privacy Are the Key Factors When Deciding to Install an App in US, 2016 | Think With Google 1 | Digital Marketing Community

Think With Google

Think With Google is the Google's source for insights, trends and research in digital media and marketing. It provides marketing leaders with creative inspiration, industry intelligence and best practices. On Think With Google platform, marketers will find the data, trends along with forward-looking perspectives and behind-the-scenes looks at digital campaigns—across industries, platforms, and audiences.

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