Personalization is making use of collected data about web visitors to create relevant content that is customized and unique to each of them. Average order value (AOV) is one of the most tracked metrics in order to measure personalization success. Personalized recommenders should be in place at key conversion points such as the product page, the add to the cart page, the order confirmation page. All of these will be displaying personalized recommended products for the visitor. Conversion rate is one of the key ways to measure any kind of e-commerce success, but it’s especially telling for personalization.
A Graph Shows The Three Primary Metrics Tracked For Measuring Personalization Initiatives & Success, 2019.
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