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Why People Stop Using Or Deleting Apps | Reasons For Abandoning Apps
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Digital Marketing Statistics & Metrics

/ Indicators / People Stop Using Apps When They Aren’t Useful or Overload the Memory, 2016 | Think With Google

People Stop Using Apps When They Aren’t Useful or Overload the Memory, 2016 | Think With Google


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Uncategorized | Global

The reasons that make users in the US stop using their downloaded apps divided to personal reasons & app-related reasons: Lack of need for the app anymore (55%) and its need to emptying space (53%) come at the top personal reasons.

In terms of app-related reasons for abandonment, taking up a lot of memory (46%) and having technical problems (39%) are the top reasons for apps abandonment.

People Stop Using Apps When They Aren't Useful or Overload the Memory, 2016 | Think With Google 1 | Digital Marketing Community

Think With Google

Think With Google is the Google's source for insights, trends and research in digital media and marketing. It provides marketing leaders with creative inspiration, industry intelligence and best practices. On Think With Google platform, marketers will find the data, trends along with forward-looking perspectives and behind-the-scenes looks at digital campaigns—across industries, platforms, and audiences.

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