A data-driven marketing strategy enables data-driven decision-making using technology and applications that help a business achieve its strategic imperatives. Data strategy must be driven by the business not only by the technology that services the business. Data has the potential to be the most valuable marketing resource. With the right information in hand, marketers can …
Data-driven marketing (DDM) is top of mind for brand and agency executives. Data-driven marketing, in theory, is about better using the flood of customer-related data to integrate and optimize marketing efforts in the age of an empowered consumer and big data. Today’s marketing has shifted from being a discipline close to communications to a discipline …
A revenue stream is a source of revenue for a company or an organization. The revenue model determines the types and sources of revenue that companies or businesses generate. Revenue types include product sales, service fees, advertising sales, data access fees, license fees, or even commissions. Ad-based revenue models entail creating ads for a specific …
Digital marketers are working on implementing necessary marketing technologies at their organizations, in the sense that their marketing technologies strategies revolve primarily around increasing ROI and improving marketing efficiency. But while marketers are confident that their strategies will put them on the path to success, they are facing several obstacles. There is a combination of …
Marketing technologies involve the combination of technology with business processes that may enable marketers to promote and get benefits in sales and marketing efforts associated with advanced organizational goals. With artificial intelligence, data analytics, and machine learning, companies can make their marketing technology future-ready, boost their ROI based on years of data, quickly identify and …
Influencer marketing is the idea of partnering with social media content creators, those with key audiences on platforms like blogs, Facebook, Twitter, Pinterest, YouTube, Instagram, and Vine, to help satisfy the consumer’s insatiable appetite for stories and opinions about products they buy. The exploding industry is attracting millions of dollars from brands looking for solutions …
Technology is a critical component of modern marketing because it enables marketers to establish a system of record. Sales, operations, HR, and other key teams have systems of record. Without it, marketers don’t have the tools necessary to design, implement, track, and report on effective marketing efforts. Retailers and consumer brands across all sizes and …
Content distribution is a term that’s often thrown around in marketing circles without specifics attached. It can mean many different things, so it’s important to have a handle on all the possibilities before adding it as a line item in the marketing budget. Paid content distribution is a great way for brands/organizations to quickly grow their audiences …
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