Personalized experiences are a hot topic these days. Certain types of businesses have become very skilled at delivering personalized services. Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. In general, consumers have shown a fair amount of receptivity to these …
An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Email lists can shrink as members opt out of email subscriptions and grow as the business solicits contact information from website visitors. In fact, consumers are most likely to sign up for email lists from retail sites or deal aggregators. …
The payments industry is no exception, and with new innovations of AI and biometrics, the digital transformation is well underway, card payments are still prevalent in the USA. Take a glance at the allowed payments by the government & businesses in the USA: 63% of the USA businesses are accepting non-cash transactions, while 48% are accepting alternative payments. 38% …
Marketing goals can also be quantitative translations that fit with your company’s financial objectives, stated in marketing terms. Every business has its own challenges and opportunities on social, and every social network is a unique and ever-evolving ecosystem. Here’s what is the primary goals for marketers on Instagram. 29% of surveyed marketers mentioned that they are using Instagram to increase …
South Africans are progressively becoming more familiar and feeling more positive towards online shopping. The higher frequency and larger amounts of virtual transactions in South Africa’s cyberspace, even when the economy has not been at its best. Take a glance at what the typical technology & computing category online consumers in South Africa looks like: Technology & …
Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on the top of fashion trends. Social media activities such as viewing ads, staying on top of current fashion and product trends, as well as purchasing products directly via a social channel also influenced digital shopping behavior. …
Generation X are now spending an average of almost 2 hours a day on social media. It shouldn’t be hard to find them online, and once engaged, they can be a quick win for digital marketers who position themselves well to target this specific generation. In terms of the most used social platforms by generation X, …
The number of unique browsers in South Africa has decreased to nearly 41 million in June 2018 compared to more than 44 million in February of the same year. 70.08% of these browsers are mobile unique browsers. 48% are female users while 10% are aged between 45-49 years old. In terms of the top sites in South Africa, news24.com …
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